The Chief Evangelist

Is that even a real role? It should be. The idea of a having someone who is evangelizing the company, both internally and externally, is synonymous the best companies like Amazon, Apple, Salesforce.com, Zappos, etc. they’ve all got someone at the top, most often the founder or CEO, that is the heart and soul of [...]

External Inputs

It’s easy to become operationally focused; I’m good at it and its part of the culture that’s been created at Leads360. Good blocking and tackling leads to consistent short yardage, but big plays rarely happen with that kind of strategy. There continues to be pressure for us to figure out the next big thing. I [...]

Role of the Founder

Throughout my career I’ve been asked what it is I do in my job. In just about every position, I’ve done a lot more than my job description called for; most entrepreneurs are that way. So when I started Leads360 it was more of the same. As a founder in the early days I did [...]

Managing Resentments at Work

Just about any therapist will tell you that resentment is like drinking poison and hoping the other person will die. It’s a total waste of time and it can be a real problem in the workplace. In my experience resentments build laterally and upward. They seem appear pretty infrequently with direct reports or other such [...]

You Can’t Get a Double from a Bunt

That statement paints such a vivid picture for me; it’s true, you can’t. And as it relates to launching products it’s an important lesson. My experience at Leads360 and other startups is that there is a lot of pressure, internally and externally, to innovate and build the next big thing. We’re always looking for another [...]

Businessweek – The Holy Grail of B2B PR

PR is hard to monetize, but I’m a believer in it. It’s also hard to know what works and what doesn’t. That said, I’m pretty sure when you get mentioned in Businessweek, it’s a win. Well, that just happened for Leads360. Our latest research report on speed to call was featured in a recent Businessweek [...]

Question everything… or just ask a lot of them

I’ve been trying to ask more questions in all my relationships – work, home, play. In fact, my goal is to ask 50% questions and then 50% talking. It’s actually really hard. I think in my natural state I’m like 99/1 (in favor of talking), but if I stay conscious maybe I get to 80/20, [...]

Build a Product – Put it on the Shelf

Why would you do that? Of course we don’t intend too. But software companies invertible do this, especially if they don’t have a proper go to market strategy (GTM). I’m extremely passionate and inspired by this topic right now. I would say that much too often Leads360 has developed a great new product or feature [...]

Salesforce, RightNow, NetSuite and Leads360

How cool is this, Leads360 right up there with the big guys! Five9 is a big call center company and they hold us in high regard. Not bad.

What The Hell Do We Do Here?

As founders, managers and employees with tenure, knowing what we do and why is often taken for granted. I think we just assume that if people are here, they know what we do and why. The reality is that it’s just not true. At first you might be a little offended, in particular for the [...]